Digital Marketing Consulting

We offer comprehensive consulting services to develop effective digital strategies: we analyze your current strategy, define a tailor-made plan, and use the most suitable channels to help you achieve your goals, even at an international level.

Our services

DIGITAL MARKETING AUDIT

We evaluate your online presence, digital resources, and existing marketing channels in order to provide you with strategic, actionable, and achievable recommendations to redefine your digital marketing strategy.

Our services
  • Market overview
  • Business objectives overview
  • Buyers
  • Competitor analysis
  • Brand Identity & Positioning
  • Analytics & Reporting
  • Website audit
  • Social Media audit
  • Content Marketing audit
  • SEO (Search Engine Optimization) audit
  • Paid advertising audit
  • Email marketing audit
  • Digital PR audit
  • Marketing Automation audit
  • CRO (Conversion Rate Optimization) audit

DIGITAL MARKETING STRATEGY

After analyzing key aspects such as market, brand identity, competition, target audience, and buyer personas, our team will propose a comprehensive digital marketing plan to grow your business or brand, complete with costs, timelines, and projections.

Our strategic plan
  1. Market Overview
  2. Competitors Analysis
  3. SWOT
  4. Campaign Objectives
  5. Target and buyer personas analysis
  6. Brand positioning
  7. Content Marketing strategy
  8. SEO
  9. SEM
  10. Social Media Marketing
  11. Email Marketing
  12. Influencer Marketing
  13. Marketing Automation
  14. Editorial plan
  15. Choice of digital channels
  16. Budget allocation
  17. KPI and metrics
  18. Timelines and operational roadmap
  19. Tools and technologies to use
  20. Monitoring and continuous optimization

 

SEO (SEARCH ENGINE OPTIMIZATION)

We offer advanced SEO services to improve your business’s online visibility. We analyze over 300 factors that influence search engine rankings, optimizing every technical and strategic aspect of your digital presence, including Google Analytics, Google Search Console, and Google Business.

CRO (CONVERSION RATE OPTIMIZATION)

Having a website or social media channels is not enough if you cannot convert your audience into customers. We will help you develop an effective Conversion Rate Optimization (CRO) strategy, guiding your audience through the sales funnel until they become loyal customers and brand promoters.

ADV STRATEGY

We plan tailor-made digital advertising campaigns: Social Media Advertising, PPC and Display Ads to increase visibility, traffic and conversions, choosing the channels best suited to your audience and your goals.

Social media & Content marketing

We support companies and brands in the strategic use of social media, helping them to communicate effectively with their audience and achieve their marketing goals.

We also offer targeted content marketing planning, developing engaging campaigns and content to increase visibility, interactions, and brand awareness.

Do you want to grow your brand and attract more customers without exceeding your budget?

Farrelly-Caizzone & Associaties supports you with tailor-made digital strategies, analyzing your current online presence, defining an effective plan, and leveraging the most suitable channels to achieve your goals.

Contact us and find out how we can help you

Contact us