CLOSURE OF EXPO 2025 OSAKA
The 2025 Osaka-Kansai Expo closed on the 13th of October 2025 attracting more than 25 million visitors, according to the Japan Association for the 2025 World Exposition. Despite the rising costs and the delays in the construction of the pavilions, the opening of the event registered a positive attention, with a high number of posts and shared contents on social media. Among the most popular pavilions, with lines exceeding five hours on some peak days, lies the Italian Pavilion, particularly appreciated for the presence of genuine works of art, first of all the historical ones.
The Italian economic success and cultural primacy of Osaka
The conclusion of 2025 Expo Osaka produced a financial record for the Italian Pavilion, which hosted a high number of events, for a total of 791. Among these, 210 were of economic nature, underlining the attention of the Pavilion towards the promotion of Made in Italy and the internationalization of Italian companies. The Italian Pavilion witnessed business meetings and networking activities, which involved in six months more than 7.500 representatives of Italian, Japanese and other foreign companies. A significant part of the record is made of about 1 billion and 776 million euros in investments and contracts, among which emerge the ones acquired by Danieli firm in Japan for a total of 200 million euros.
Beyond the economic aspect, the Italian Pavilion also excelled in the cultural field, gaining the recognition as cultural leader of Expo 2025 Osaka. The international magazine Esquire also mentioned the Italian record, recognizing its merit for “the high culture”. The Pavilion has hosted 410 events and 184 performances in the internal theatre involving institutions and artists, such as Giovanni Allievi, Roberto Bolle, the Umbria Jazz e the Night of Taranta. Its cultural contribution will continue after the official closing day of the Exposition, as shown by the exhibition “Atlante Farnese and the Treasures of the Italy Pavilion from the Expo 2025 Osaka” at the Osaka City Museum of Fine Arts until January 2026, which will exhibit the Farnese Atlas, the “Gonfalone della Giustizia” by Perugino and two new sheets of the Atlantic Code by Leonardo da Vinci.

The Italian Ministry of Education and Merit has played a crucial role by promoting, together with the Italian Commission for Expo 2025 Osaka, a strategic partnership involving around 60 students of the most important Italian universities. Moreover, it focused on the strengthening of the scientific, economic and cultural relations between Italy, Japan and other countries of the Asia-Pacific region, through an enhancement of the university system, of the research and of the artistic, musical and choreutical education.
The Awards
The Italian Pavilion gained the first prize in the category Theme Development from the Bureau international des expositions (BIE), organization responsible for assigning and supervising the awards during international expositions. It is the most prestigious award given during the Universal Expo and has marked a milestone without precedent in the history of the Italian participation to Expo. The Italian Pavilion, designed by the architect Mario Cucinella, adopts the theme “Art Regenerate Life” and offers a modern interpretation of the Ideal Renaissance City. The structure, made by wood with a particular focus on sustainability, includes multiple areas, such as a theatre, a porch, a square and a garden. The aim is to convey and value the Italian image around the world, focusing on inclusivity and craftmanship applied to new technologies. It deserves a mention the Innovation Award given to the Pavilion for the project “Docodemo Expo”, which consists in promoting a virtual visit of the Exposition for the hospitalized children, made possible thanks to a camera placed on a robot.
The contribution made by the Milanese company Rimond also resulted in the awarding of gold and bronze in the Architecture and Landscape category for the Pavilions of Saudi Arabia and the United Arab Emirates. Although this being the company third time attending the Expo, the founder Giuseppe Chiarandà recognized the new challenge presented by the working dynamics and the Japanese context, which required an unprecedented international collaboration. The Saudi Pavilion, designed by the famous architect Norman Foster, is thought as an urban microcosm, which recalls the traditional villages through the honeycomb pattern created on the building walls by limestone slabs on aluminum sheets. It opens with a courtyard inhabited by autochthonous vegetation functioning as an environmental filter, then it proceeds to an area made by typical narrow streets and it ends with the Saudi Courtyard, a place for contemplation during the day and for entertainment at night. The project of the Emirati pavilion, given to Rimond for the engineering and innovational side, adopts the Expo theme ““Empowering Lives”, focusing on tradition, sustainability and technological research. Among the distinctive elements, Chiarandà mentions the 90 columns-rachis, 17 meter high, covered with date palm wood slats and with an internal steel structure that ensures solidity and resistance. The external environment is made by a combination between Emirati aesthetics, traditional Japanese elements and furnishing made of recycled or regenerated materials.
Overall, the Italian participation at the Universal Exposition has ended positively, strengthening the cultural and international position of Italy as a nation.
Our Osaka Colleague, Kenichi Yokofujita




